Nightmare Scenario

In the Kitchen Nightmares TV Show, UK Chef Gordon Ramsay helps ailing retaurants. Usually by telling a few home truths and applying well deserved kicks up undeserving backsides. And then, in an even less warranted twist, a team of makeover professionals spend the night tidying up all the shite and replacing it with brand new fixtures, fittings, even logos and menus. It seems unfair on their competitors, who, through the simple fault of doing their job properly, watch their incompetent neighbour get a free leg up in the quest for ratings.

Alas, life isn't fair. But this programme makes a valid point relevant to all; failing businesses usually look like shit. Based on that, successful businesses look fresh, new and enlivened. Whether or not you deserve it isn't for Generic to decide. We can, in a creative sense, do what Gordon and his team does for restaurants, to the marketing of your business and how customers view you. And in doing so hand you an unfair advantage. We could of course, do this for your competitor instead, so don't have nightmares, call us first.